Building creative teams, scalable systems, and market-ready products.
With 27 years of experience leading creative teams, developing licensed consumer products, and managing global print production, I help organizations build scalable creative systems that improve workflows while delivering exceptional products from concept through manufacturing. Throughout my career, I've helped creative teams consistently deliver more than 400 market-ready products annually while improving visibility, consistency, and production efficiency.
27+ Years
2,500+ Commercial Products Designed
400+ Products Managed Annually
15+ Licensed Brands Designed Annually
Core Expertise
Four disciplines that define how I lead creative organizations and deliver successful products.
CREATIVE LEADERSHIP
Building high-performing creative teams through mentorship, collaboration, and clear priorities.
Leading designers
Building teams
Managing priorities
Mentoring
Cross-functional collaboration
PRODUCT DEVELOPMENT
Transforming concepts into market-ready consumer products.
Concept Development
Product Design
Licensed Products
Manufacturing
Retail Readiness
WORKFLOW OPTIMIZATION
Developing scalable creative systems that improve efficiency, increase visibility, and reduce setup time.
Templates
Automation
Data Merge
Standardization
Project visibility
PRINT PRODUCTION
Leading print production through specifications,
vendor management, and quality execution.
Specifications
Negotiations
Vendor management
Production Coordination
Press approvals
Featured Work
Designed a multi-product licensed collection using Marvel's extensive image library across wall, desk, and daily calendar formats.
Created licensed products that balanced beloved character artwork with engaging, family-focused designs across multiple retail formats.
Extended Coca-Cola's iconic brand across planners, calendars, and organizational products while maintaining a cohesive visual identity.
Personally designed hundreds of licensed NASCAR products across more than 20 drivers and dozens of product formats over many racing seasons.
A selection of licensed consumer products spanning entertainment, motorsports, consumer brands, and planning. Explore the full portfolio to see the breadth of my work and the products behind the process.